NIKE, Inc. today announced the acquisition of RTFKT, a leading brand that leverages cutting edge innovation to deliver next generation collectibles that merge culture and gaming.
Formed by three friends at the beginning of the COVID era in Jan 2020, RTFKT was born on the metaverse, and this has defined its feel to this day.
RTFKT is a very eclectic, creator led organisation. RTFKT uses the latest in game engines, NFT , blockchain authentication and augmented reality, combined with manufacturing expertise to create one of a kind sneakers and digital artifacts.
RTFKT is known to be creating viral sneaker designs, memes and collectible exclusives. RTFKT has maintained a reputation of being more than a little ahead of the cutting edge of technology, a rep that has many mystified, as they would appear to lack the resources and manpower to rival giants in terms of research and development in the birth of digital fashion.
RTFKT may be the next big name in the virtual world. The digital fashion company successfully designs and sells virtual sneakers and other fashion items for the metaverse, the next version of the internet. RTFKT is working on a broader platform for digital fashion. ‘It is such a success because we created something unique’.
And it’s now part of Nike, Inc. Just think about what they are gonna do with this Acquisition. What plans do they have with the metaverse. We will see in their upcoming announcements.
“This acquisition is another step that accelerates Nike’s digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, gaming and culture,” says John Donahoe, President and CEO of NIKE, Inc. “We’re acquiring a very talented team of creators with an authentic and connected brand. Our plan is to invest in the RTFKT brand, serve and grow their innovative and creative community and extend Nike’s digital footprint and capabilities.”
“This is a unique opportunity to build the RTFKT brand and we are excited to benefit from Nike’s foundational strength and expertise to build the communities we love,” says Benoit Pagotto, one of RTFKT’s co-founders. “Nike is the only brand in the world that shares the deep passion we all have for innovation, creativity and community, and we’re excited to grow our brand which was fully formed in the metaverse.”